StoxHero
StoxHero
Creating StoxHero’s brand identity amalgamating trading and education
Creating StoxHero’s brand identity amalgamating trading and education
Brand Identity
UI Design
Branding
Project Overview
Project Overview
StoxHero is a platform that offers practical trading education. It’s a playground for beginners and a practice arena for the pros, all without the market risks.
StoxHero is a platform that offers practical trading education. It’s a playground for beginners and a practice arena for the pros, all without the market risks.
My Role
Brand Strategy
Product Strategy
Brand Redesign
Branding
Team
Soumya
(co-designer)
Tools
Figma
Spline
FigJam
Notion
Timeline
2 Months
Brand Evolution
Brand Evolution
The before and after
The before and after
Before
After
Brief Introduction
Brief Introduction
Platform to learn trading or refining strategies risk-free, the ultimate destination for mastering the stock market with real time simulation
Platform to learn trading or refining strategies risk-free, the ultimate destination for mastering the stock market with real time simulation
Vision
Vision
Envisioning a world where everyone possesses the financial literacy to make informed and smart investment choices confidently
Envisioning a world where everyone possesses the financial literacy to make informed and smart investment choices confidently
Mission
Mission
To streamline investment learning, creating a secure environment where users can explore and improve their trading abilities without risking financial loss.
To streamline investment learning, creating a secure environment where users can explore and improve their trading abilities without risking financial loss.
From our Lens
From our Lens
We aim to remove the intimidation from trading and open up the financial world for everyone to access and understand
We aim to remove the intimidation from trading and open up the financial world for everyone to access and understand
Competitive Analysis
Competitive Analysis
Understanding the competition
Understanding the competition
Observations
Observations
Competitor platforms often feature product showcases for a quick glimpse of what they offer
Competitors favor shades of blue and purple to convey trustworthiness in their branding
Shades of greens used to depict finance and growth
Digital presence of the platform used along with testimonials to gain trust of the users
Competitor platforms often feature product showcases for a quick glimpse of what they offer
Competitors favor shades of blue and purple to convey trustworthiness in their branding
Shades of greens used to depict finance and growth
Digital presence of the platform used along with testimonials to gain trust of the users
Brand Positioning
Brand Positioning
We found the perfect focus for the brand: simplicity of learning paired with the excitement of trading
We found the perfect focus for the brand: simplicity of learning paired with the excitement of trading
Target Users
Understanding Brand Values
Defining Visuals
Defining Visuals
Infusing compelling visuals that breathes life into the brand
Infusing compelling visuals that breathes life into the brand
3D Assets
Animations
Final Designs
Final Designs
The final brand identity
The final brand identity
Login Screen
Sign-up Screen
Blog Page
Blog Listing Page
Pricing
Other Brand Assets
Pitch Deck
T-Shirt Design
Conclusion
Conclusion
The enthusiastic response to our brand identity: 5% increase in the retention rate on the platform, and 350% increase in the new users
The enthusiastic response to our brand identity: 5% increase in the retention rate on the platform, and 350% increase in the new users
Learnings
Learnings
Understanding Brand Essence
Understanding Brand Essence
Attention to Detail
Attention to Detail
Strategic Thinking
Strategic Thinking
Collaboration and Communication
Collaboration and Communication
Next Steps
Next Steps
Trading web product and app
Trading web product and app
Focus on creating intuitive and user-friendly interfaces for both the web product and app. Utilize wireframing and prototyping techniques to visualize the user journey and gather feedback early in the design process.
Focus on creating intuitive and user-friendly interfaces for both the web product and app. Utilize wireframing and prototyping techniques to visualize the user journey and gather feedback early in the design process.
Implementation
Implementation
We collaborate closely with developers and marketers to ensure our designs are effectively implemented across all platforms, providing guidance to maintain design integrity in the final product.
We collaborate closely with developers and marketers to ensure our designs are effectively implemented across all platforms, providing guidance to maintain design integrity in the final product.
Other Projects
Other Projects
